Educate Against Hate
My role: Head of Campaigns & Network, Zinc Network
Award: Cannes Design Lion award
Working with the UK Home Office and Department for Education, we built the brand, created the Educate Against Hate website and materials, and produced a series of online and offline campaigns to drive teachers and other school workers towards it. We also built social communities where teachers can ask for advice, connect with each other and get help from Educate Against Hate itself.
So far we have driven over 330,000 unique highly-targeted visitors from the world of education to the brand website, with our materials being downloaded over 41,000 times for use in classrooms across the UK.